The Results
By optimizing the existing 125 articles, making technical SEO updates, improving site structure, and page speed – I increased this outdoor sports niche websites monthly pageviews from an average of 700 to 9,000 in just 12 months. Without creating new content or using social media.

The Challenge
My challenge was to boost the pageviews of an outdoor sports niche website that had been hovering around 700 monthly pageviews for over a two years (without creating new content or using social media).
My Strategy
I focused on optimizing the existing 125 articles and implementing technical SEO updates to achieve this growth.
First I carefully analyzed the existing articles, updating them to better target keywords while ensuring that they remained helpful and engaging for human readers.
Next, I tackled the technical SEO aspects of the website.
Such as improving the site’s internal linking structure and overall architecture to make sure the content was appealing to both humans and search engines.
Additionally, I focused on enhancing the page speed by optimizing images for faster loading times.
If you would like to collaborate on a project, email me at chris@studiocastaway.com and I’ll get back to you within one business day.